BIANFISHCO - the Guardian of Pangasius reputation
BIANFISHCO - the Guardian of Pangasius reputation
08/2010 Vietfish
From her own experience and resourcefulness, General Director of Bianfishco Pham Thi Dieu Hien resolved that product quality and brand building is the fundamental way towards success and time has proved her right.
Sustainability and brand name
Madame Dieu Hien saw great potentials in Pangasius industry right from the beginning. From her view, Pangasius is the export item that Viet Nam has exclusive right to, thus it could be sold at very high price. However, due to unfair competition by a few enterprises the fish price decreased to the low level. A seafood processing forerunner, who bears a very famous brand, warned her that building brand name is very costly and time consuming. “You can do it, so I can do it and I will make it though”, so she replied, as sure as gun.
