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Wednesday 24 February 2010
Early in the year of 2010, one good news “coming to” farmers who is breeding catfish in Mekong Delta: “There is a “Fish Institute” starting operations in Cantho city. That is Binh An Seafood Institute which is insvested in construction with the capity up to millions USD by the private company. The owner of this “Institute” is the businesswoman descended from countryside – Mrs. Pham Thi Dieu Hien, the President and General Director of Binh An Seafood Joint Stock Company (Bianfishco).
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The General Director, Madam Pham Thi Dieu Hien and Mrs. Nancy Krasne, the Mayor of Beverly Hills city at the opening ceremony of Bianfishco in the USA
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(With best results of business production, charity activities and contribution for the country, the President and General Director of Bianfishco, Madam Pham Thi Dieu Hien received many valued titles, awards by organizations, authorities such as Golden trophy “Honest and Talented Businesswoman in 2007” , “Vietnamese Businesswoman in the twenty-one century”, “Talented Manager in 2007”, “Typical Vietnamese Businesswoman in 2007”, “Business Star”. In 2009, she has been awarded Third-rate Labour Medal by the State President.)
According to Madam Pham Thi Dieu Hien, only with 6000 ha of farming areas but Tra, Basa fish has been brought billions of US dollar to the country. This is also one of main export products of the country in recent times. However, almost farmers in this delta are still producing with spontaneous way. Establishment of this institute to support farmers and improve product quality is imperative matter, not able to be indecisive.
BREAKING THROUGH IN OWN WAY
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Binh An Workers in working time
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With desirability of improving value of products processed from Tra, Basa fish; and increasing income for farmers, in 2009, Bianfishco has summoned up strength in investment in machinery, equipment so that Binh An Seafood Institute can early start operations and achievements of seafood research has been applied in practice from now on. The most special issue is experiment, research of fingerlings, selection of gene, suitable fish meal and nutrition ingredients for fish, fish diseases, the best precautionary, treatment and method of breeding. Further issue is producing Tra fish which is rich in content of omega 3, breeding fish with microbiologic enzyme, ect.
Now Bianfishco has quickly been known as “bright point” of seafood process and export in the whole country by many people. Not long ago, at the beginning of October in 2009, Bianfishco and the President – General Director, Madam Pham Thi Dieu Hien affirmed her position in the U.S.A market by setting up representative office in Beverly Hills City and completing all procedures for construction of Bianfishco Market in San Francisco. This is system of wholesale market, underwater world combining with tourism trade in order to introduce, sell all products of the company in forms of retail and wholesale; not only introducing to American about Vietnamese seafood products but also contributing in advertisement of special images of culture which strongly bear the stamp of rivers in the South Vietnam. Tra, Basa fish of Vietnam is now straight into system of big supermarkets in the U.S.A such as Ipura, Cosco, Walmart but no need going through intermediate imports.
Many people make question: “Why does Bianfishco select the U.S.A market – which is well-known with strict system of quality control and food safety and hygiene?”. Madam Pham Thi Dieu Hien confidentially said: “Being able to entry into the U.S.A market, it will be easy to entry into other ones because the control system is strict as much as the quality of products is affirmed. Thanks to affirming quality of products, in the year of 2008, Bianfishco was enjoyed zero rate of antidumping tax for the products exported into the U.S.A market. From the year of 2009, we will continue enjoying this preferential regulations in 3 years. Bianfishco currently has farming area of raw material which is 100 ha in width and applied aquaculture tehcnology under Global Gap standards, therefore we do not hesitate at strict technical strandards of the U.S.A market”. All aquaculture process and export of Bianfishco ensure the strictest standards in management and especially in field of food safety and hygiene, such as ISO 9001/2000, HACCP, BRC, IFS, ISO/IEC 17025, ect.
In order to have this advance, Bianfishco invested in construction of process factory in total area of over 30.000 m2, capacity of 500 MT fish per day, 54,000 MT of finished fillet per year, create careers for over 5,000 local labors. At the same time, Madam Pham Thi Dieu Hien bought 30 ha of island in Hau river (being of Binh Tan district, Vinh Long province) in order to excavate fish pond and invest 60 ha in breeding seafood in An Giang province.
In order to set up close aquaculture process and take full advandtage of available source of by-product, Madam Pham Thi Dieu Hien invested 20 billion VND in construction of process factory of by-product with capacity of 300 MT of by-products per day. To take the initiative in food source, ensure quality of products supplied into market, the company also invested 300 billion VND in construction of process factory of fishmeal with capacity of 300 MT of fishmeal per day; builing cold storage with capacity of 5,000 MT and re-frozen area to proactive the output and satisfy with orders from many partners. With system of waterfall, flower garden, verdure park in the factory precinct and modern system of water treatment, Bianfishco process factory is currently considered as one of the cleanest factories in Vietnam.
RISING NEW HIGHER LEVEL
In export, Bianfishco has its own way which is selection of customers in retail supermarket. Despite of this painstaking way, the price is higher. Having done business in many fields such as fast food, wooden trade, real estate, products with Bianfishco trade name are currently coming into 27 countries and territories in the world, even such strict markets as EU, the U.S.A. Bianfishco currently completes procedures in order to prepare for beginning construction of high-ranking department area and morden office building of Binh An House 1 at 83 Nguyen Van Troi, Phu Nhuan District, Ho Chi Minh City; and continues starting construction of high-class office building for rent, Trade Center of Binh An House 2 on Cao Thang Street, 3 District and some other projects in Ho Chi Minh City.
Bianfishco was honoured to be received “Platinum Technology Award for Quality and Best Trade Name” in Roma (Italy). This award was based on 2 basic criteria as quality of products and production factory which must be fitted up all modern equipment and machinery, applied high technology and production process. OtherWays Association collected information, opinions of EU customers who selected product quality of all companies in the world. This is the forth honourable trophy which Bianfishco was selected and awarded by prestige organizations in the world.
With desirability of affirming Vietnamese tradename in international market and guideline of taking “quality” as top criterion, immediately when starting operations, Bianfishco has sucessfully applied 6 targets of quality. Those are: Quality of Life, Quality in the Farm, Quality in the Factory, Quality of the Products, Quality of the Services and Quality for You.
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